The Bay Area Shoo The Flu initiative was born when Larry and Lucy Page made a commitment to improving the health of the community. They understand that vaccinating children will not only improve children’s health, it will also dramatically reduce the risk of the flu spreading to adults. The Centers for Disease Control and Prevention (CDC) has designated December 2–8 as National Influenza Vaccination Week to highlight the importance of continuing flu vaccination throughout the flu season. Shoo The Flu hopes to support the CDC in raising awareness that the peak of flu season is in January or February so it is not too late to vaccinate every child in the Bay Area.

Working with Target Pharmacy® locations to administer the free vaccinations was a logical choice since they already provide flu shots at locations throughout the area.